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Software profile Browsers & Web Publishing

WordPress

Open-source software for building blogs, websites and online stores

WordPress is free, open-source content management software for building websites and blogs. Co-created in 2003 by Matt Mullenweg and Mike Little, it was used by 40.2 percent of all websites in September 2026, per W3Techs.

Made by 12 2005 Automattic Internet & Community Automattic Founded 2005 · San Francisco, California, United States Company profile

WordPress at a glance

First released
2003First released May 27, 2003, as a fork of the b2/cafelog blogging tool
Pricing model
Free and open source
Platforms
Web, Cross-platform, iOS, Android
Deployment
Self-hosted, Managed hosting, Cloud (SaaS) via WordPress.com
License
Open source (GPLv2 or later)
Official site
wordpress.org

What is WordPress?

WordPress is a content management system that runs on a web server. It is written in PHP and stores content in a MySQL or MariaDB database, and site owners write posts and pages in a browser-based dashboard while themes control a site’s design and plugins add features. The software can be downloaded free from WordPress.org and is licensed under the GPL, so anyone may install, modify and redistribute it, and most web hosts offer quick installation.

Editing is built around the block editor, developed under the name Gutenberg and introduced in WordPress 5.0 in 2018. Paragraphs, images, galleries, buttons and embeds are separate blocks, and block themes extend the same approach to headers, footers and page templates through full site editing. Plugins from the WordPress.org directory and commercial vendors turn sites into online stores with WooCommerce, membership sites, forums, course platforms or multilingual publications, and a REST API lets developers use WordPress as a back end for apps and headless websites.

The open-source project is separate from WordPress.com, a commercial hosting service run by Automattic that takes care of installation, updates and security for its customers. WordPress 7.0, released on May 20, 2026, added an AI client that gives plugins a shared, provider-agnostic way to work with generative AI models, a Connectors screen for managing external services and a refreshed admin design; WordPress 7.1 followed on August 19, 2026. According to W3Techs, WordPress was used by 40.2 percent of all websites and 58.8 percent of sites with an identifiable content management system in September 2026.

Key features of WordPress

  1. 01

    Block editor

    Content is assembled from blocks such as paragraphs, images, columns, buttons and embeds, which authors can rearrange, style and save as reusable patterns without writing HTML.

  2. 02

    Themes and site editing

    Themes define a site’s layout and styling, and block themes let site owners edit headers, footers, templates and global styles visually in the Site Editor.

  3. 03

    Plugin architecture

    Tens of thousands of free plugins in the WordPress.org directory, along with commercial ones, add features such as online stores, contact forms, search engine optimization, caching and memberships.

  4. 04

    Users, roles and multisite

    Built-in roles such as administrator, editor, author and contributor control who can publish, and a multisite mode runs a network of many sites from one installation.

  5. 05

    REST API

    A JSON REST API exposes posts, pages, users and other content so developers can build mobile apps, integrations and headless front ends in frameworks such as React.

  6. 06

    Automatic updates

    WordPress installs minor security releases automatically by default, and site owners can also turn on automatic updates for major versions, plugins and themes.

  7. 07

    AI client and Connectors

    Since WordPress 7.0, a built-in AI client gives plugins a common way to call generative AI models from different providers, and a Connectors screen manages the external services a site uses.

  8. 08

    Media and publishing tools

    A media library stores images, video, audio and documents, and publishing tools include scheduled posts, revisions, categories, tags, comments and RSS feeds.

Who uses WordPress?

  • Bloggers and independent writers publish personal sites on self-hosted WordPress or on WordPress.com.
  • News organizations and large publishers run high-traffic websites on WordPress, often through enterprise hosts such as WordPress VIP.
  • Small businesses build marketing sites and online stores, adding WooCommerce for product catalogs, checkout and payments.
  • Web agencies and freelance developers create custom themes and plugins so clients’ non-technical staff can update their own websites.
  • Universities, nonprofits and government agencies use WordPress to manage large multi-author websites and networks of department sites.

History of WordPress

WordPress began when Matt Mullenweg, then a student in Houston, and Mike Little in England forked b2/cafelog, a blogging tool whose developer had stopped working on it. Their first release came on May 27, 2003, and the name was suggested by Mullenweg’s friend Christine Selleck Tremoulet. Plugins arrived in 2004 and themes in 2005, and a 2004 licensing change at the rival Movable Type pushed many bloggers toward the free alternative. Major versions are traditionally named after jazz musicians.

Mullenweg founded Automattic in 2005 and set up the WordPress Foundation in 2010, when the WordPress trademark was transferred to it. The block editor debuted in 2018. In 2024 Mullenweg’s dispute with the host WP Engine spilled into the project: WordPress.org blocked the company’s access and replaced its Advanced Custom Fields plugin listing with a fork called Secure Custom Fields. Automattic cut back its sponsored contributions to WordPress in January 2025 before resuming them that May, and WordPress 7.0 shipped in May 2026 with a built-in AI client.

  1. 2003

    Matt Mullenweg and Mike Little release the first version of WordPress on May 27.

  2. 2004

    WordPress 1.0 is released in January, and a plugin system arrives later that year.

  3. 2005

    Theme support arrives, and Automattic launches the hosted WordPress.com service.

  4. 2010

    The WordPress trademark is transferred to the newly created WordPress Foundation.

  5. 2018

    WordPress 5.0 makes the Gutenberg block editor the default editing experience.

  6. 2024

    A dispute with WP Engine leads WordPress.org to block the host and fork its ACF plugin.

  7. 2026

    WordPress 7.0 adds a built-in AI client and a refreshed admin, and 7.1 follows in August.

WordPress pricing

Pricing modelFree and open source

The software is free to download from WordPress.org; site owners pay for web hosting, and WordPress.com sells hosted plans that start with a free tier.

WordPress alternatives

Well-known alternativesDrupal, Joomla, Wix, Squarespace, Ghost and Webflow

WordPress: frequently asked questions

Who owns WordPress?

No single company owns the WordPress software, which is open source under the GPL and developed by community contributors. The non-profit WordPress Foundation, created by co-founder Matt Mullenweg, holds the WordPress trademark, and Mullenweg runs the WordPress.org project site. His company, Automattic, operates WordPress.com and is the largest corporate contributor to the software.

What is WordPress used for?

WordPress is used to build and manage websites without coding each page by hand. People use it for blogs, business websites, news sites, online stores with WooCommerce, portfolios, membership and course sites and company intranets, customizing each site with themes and plugins.

Is WordPress free?

Yes. The WordPress software is free to download from WordPress.org and use for any purpose under the GPL license. Running a self-hosted site still requires paying for web hosting and a domain name, and some themes and plugins cost money. WordPress.com offers hosted plans that start with a free tier.

When was WordPress released?

WordPress was first released on May 27, 2003, by Matt Mullenweg and Mike Little as a fork of the b2/cafelog blogging software. Version 1.0 followed in January 2004, WordPress 7.0 was released on May 20, 2026, and WordPress 7.1 arrived in August 2026.

How many websites use WordPress?

According to W3Techs, WordPress was used by 40.2 percent of all websites in September 2026 and by 58.8 percent of the websites whose content management system it could identify. That makes it the most widely used content management system, well ahead of Shopify and Wix.

Is WordPress.com the same as WordPress?

Not exactly. WordPress.com is a commercial hosting service run by Automattic that uses the open-source WordPress software and manages servers, updates and security for customers. The software itself is available free from WordPress.org for anyone to install on their own hosting with full control over plugins and code.

Sources

  1. WordPress.org wordpress.org
  2. WordPress 7.0 “Armstrong” wordpress.org
  3. Usage statistics of content management systems, W3Techs w3techs.com
  4. WordPress, Wikipedia en.wikipedia.org

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