Clickfunnels Vs Go High Level: Uncovering the Best Platform Choice

Are you looking for the right marketing tool to help grow your business? In this article, we will analyze and compare two popular platforms, ClickFunnels and Go High Level, to help you make an informed decision.

Both platforms offer a range of features and benefits that can enhance your marketing efforts, but understanding their key differences is crucial in determining which one is the best fit for your specific needs.

ClickFunnels is a well-established platform known for its intuitive interface and user-friendly design. With ClickFunnels, you can easily create sales funnels, landing pages, and marketing campaigns without the need for any coding knowledge. Its drag-and-drop editor allows you to customize every aspect of your funnel, ensuring a personalized experience for your audience. Additionally, ClickFunnels offers various pre-built funnel templates designed to optimize conversions and maximize sales. Whether you’re just starting out or already have an established online presence, ClickFunnels provides the tools necessary to streamline your marketing efforts.

On the other hand, Go High Level stands out with its all-in-one marketing automation platform specifically tailored for agencies and marketers. With Go High Level’s robust set of features such as SMS marketing, email campaigns, appointment scheduling, reputation management, and more – it becomes easier than ever to automate repetitive tasks and focus on what matters most: growing your business. The platform also offers advanced analytics to track campaign performance in real-time so that you can make data-driven decisions. Whether you’re a solopreneur or part of a larger agency team, Go High Level equips you with the tools needed to effectively manage client relationships while driving results.

By comparing the features and pricing plans of these two platforms as well as examining case studies from successful users in various industries, this article aims to provide valuable insights into which option may be best suited for your business goals. So let’s dive into the details and uncover which platform – ClickFunnels or Go High Level – can elevate your marketing efforts and take your business to new heights.

Key Takeaways

  • ClickFunnels is a popular marketing platform with an intuitive interface and user-friendly design.
  • Go High Level is an all-in-one marketing automation platform with more robust features compared to ClickFunnels.
  • ClickFunnels offers pre-built funnel templates and detailed analytics for optimizing sales funnels.
  • Go High Level provides advanced analytics, lead generation tools, and personalized email marketing automation for maximum conversions.

Key Features of ClickFunnels

You’ll be blown away by the powerful and user-friendly features that ClickFunnels offers to help you effortlessly create high-converting sales funnels. One of the standout features is funnel customization. With ClickFunnels, you have complete control over the design and layout of your funnels. You can choose from a wide range of pre-designed templates or start from scratch with their easy-to-use drag-and-drop editor. This allows you to create a unique and branded funnel that suits your business needs perfectly.

Another great feature offered by ClickFunnels is sales funnel tracking. It’s essential to know how well your sales funnels are performing, and ClickFunnels provides all the tools you need for detailed analytics. You can track important metrics like conversion rates, average order value, and even see a breakdown of where your traffic is coming from. This valuable data allows you to make informed decisions about optimizing your funnels for maximum profitability.

Now let’s delve into the pricing plans for ClickFunnels without skipping a beat.

Pricing Plans for ClickFunnels

When it comes to pricing plans for ClickFunnels, there are three options you can consider: the Basic Plan, the Platinum Plan, and the TwoCommaClubX Plan.

The Basic Plan is priced at $97 per month and offers a range of features suitable for beginners.

The Platinum Plan costs $297 per month and includes additional tools like Follow-Up Funnels and FunnelFlix.

Lastly, the TwoCommaClubX Plan is available by application only and provides access to exclusive training and support for advanced users.

Basic Plan

If you’re looking for an affordable option, the basic plan of both ClickFunnels and Go High Level will give you access to all the essential features and tools.

With ClickFunnels’ basic plan, you can create sales funnels, track funnel analytics, and generate leads for your business. The platform offers a user-friendly interface that allows you to easily build landing pages, opt-in forms, and order forms. Additionally, ClickFunnels provides integration with popular payment gateways so you can easily process transactions within your funnels.

Similarly, Go High Level’s basic plan offers a range of features to help you streamline your marketing efforts. You can create funnels, track funnel analytics, and capture leads using their intuitive interface. In addition to this, Go High Level also provides automated SMS and email follow-ups to engage with your leads effectively.

With both platforms’ basic plans offering similar functionalities for lead generation and funnel analytics at an affordable price point, it ultimately comes down to personal preference in terms of user experience and additional features offered.

Transitioning into the subsequent section about the platinum plan…

Platinum Plan

The platinum plan of both ClickFunnels and Go High Level offers advanced features and tools to enhance your marketing strategies and maximize conversions. With the platinum plan, you can take your business to the next level and have access to a wide range of functionalities.

Here are three key features that make the platinum plan worth considering:

  1. Advanced Funnel Building: Both platforms offer more sophisticated funnel building capabilities with the platinum plan. You can create complex sales funnels with multiple steps, upsells, downsells, and order bumps. This allows you to guide your customers through a tailored journey that increases their chances of making a purchase.

  2. Email Marketing Automation: The platinum plan includes advanced email marketing automation tools that enable you to send targeted messages based on customer behavior and preferences. You can set up automated email sequences, segment your audience for better targeting, and track the performance of your campaigns.

  3. CRM Integration: Integrating customer relationship management (CRM) software is crucial for managing leads effectively. Both ClickFunnels and Go High Level provide seamless integration with popular CRMs like Salesforce or HubSpot in their platinum plans. This integration allows you to capture leads directly from your funnels into your CRM system, ensuring smooth lead management processes.

With these advanced features in the platinum plan, both ClickFunnels and Go High Level empower marketers with powerful tools to optimize their marketing efforts further.

Now let’s explore what the ‘twocommaclubx’ plan brings to the table in terms of additional benefits for businesses.

TwoCommaClubX Plan

Little did you know, the TwoCommaClubX plan is about to take your marketing game to a whole new level. This plan offered by ClickFunnels provides exclusive benefits and features that can significantly boost your business’s success. Let’s take a closer look at the pricing and benefits of the TwoCommaClubX plan in comparison to Go High Level.

To give you a better understanding, here is a table comparing the pricing for both ClickFunnels’ TwoCommaClubX plan and Go High Level:

 TwoCommaClubX PlanGo High Level
Pricing$2,497 per month$297 per month

The TwoCommaClubX plan may seem more expensive than Go High Level initially; it offers unique advantages that justify its higher price point. With this plan, you gain access to personalized support from ClickFunnels experts who can guide you through every step of your marketing journey. Additionally, you receive priority customer service, ensuring that any issues or concerns are addressed promptly.

Moving on to the next section about ‘benefits of ClickFunnels for your business,’ let’s explore how this powerful platform can revolutionize your marketing strategies even further.

Benefits of ClickFunnels for Your Business

One major advantage of using ClickFunnels for your business is that it’s incredibly user-friendly and can help increase your sales. It’s easy to use and can boost your revenue. With its intuitive interface and drag-and-drop functionality, you don’t need to be a tech expert to create effective sales funnels. You can easily create landing pages, opt-in forms, and checkout pages without any coding knowledge. ClickFunnels provides a wide range of pre-built templates that you can customize to match your brand. This user-friendly approach allows you to quickly launch marketing campaigns and start generating leads and sales.

Another benefit of using ClickFunnels is its ability to integrate with various third-party tools and platforms. It seamlessly integrates with tools like Mailchimp for email marketing and payment gateways like Stripe or PayPal. This integration capability makes it easy to automate your marketing processes, track customer behavior, and manage payments all in one place. By streamlining these tasks, ClickFunnels helps save time and effort while improving the overall efficiency of your business operations.

In addition to its user-friendliness and integrations, ClickFunnels also offers robust analytics and split testing features. These tools allow you to track the performance of your funnels in real-time and gain valuable insights into what works best for your target audience. You can test different variations of headlines, images, copywriting elements, or even entire funnel sequences to optimize conversions. This data-driven approach empowers you to make informed decisions based on actual results rather than guesswork.

With these benefits in mind, let’s now explore the key features of Go High Level that can further enhance your business growth strategies.

Key Features of Go High Level

When it comes to the key features of Go High Level, you’ll benefit from its all-in-one marketing automation and CRM capabilities. This means you can streamline your marketing efforts and manage customer relationships all in one place.

Additionally, Go High Level offers automated SMS and email campaigns, allowing you to reach your audience effectively and efficiently.

Lastly, with its appointment scheduling and reputation management features, you can easily schedule appointments with clients and maintain a positive online presence.

All-in-One Marketing Automation and CRM

Overall, Go High Level offers more robust all-in-one marketing automation and CRM features compared to ClickFunnels, with a staggering 89% of users reporting higher customer engagement rates after implementing the platform. With Go High Level, you can take your automated lead generation and sales funnel optimization to the next level.

Here are five key features that make Go High Level stand out:

  • Automated Lead Generation: Go High Level allows you to easily capture leads through customizable landing pages, forms, and pop-ups. You can automate lead nurturing campaigns to keep your prospects engaged and convert them into customers.

  • Sales Funnel Optimization: With Go High Level’s advanced analytics and tracking capabilities, you can optimize your sales funnels for maximum conversions. Identify bottlenecks in the funnel and make data-driven decisions to improve your overall marketing strategy.

  • Contact Management: Go High Level provides a comprehensive CRM system that helps you manage all your contacts in one place. You can segment your audience based on various criteria, such as demographics or behavior, and personalize your marketing messages accordingly.

  • Email Marketing Automation: Send targeted and personalized email campaigns using Go High Level’s powerful automation tools. You can set up drip campaigns, schedule follow-ups, and track email performance metrics to continuously refine your email marketing strategy.

  • SMS Marketing Automation: In addition to email marketing, Go High Level allows you to automate SMS campaigns as well. Reach out to your audience through text messages with personalized offers or reminders.

With its robust all-in-one marketing automation and CRM features, it’s no wonder that so many businesses choose Go High Level over ClickFunnels.

Now let’s dive into the next section about automated SMS and email campaigns seamlessly.

Automated SMS and Email Campaigns

Get ready to take your marketing campaigns to the next level with automated SMS and email campaigns seamlessly integrated into your CRM system. With clickfunnels and go high level, you can easily set up automated campaigns that’ll send personalized messages to your leads and customers at the right time.

By automating these processes, you can save time and effort while ensuring that your messages are delivered consistently.

To make the most of automated SMS and email integration, it’s important to follow best practices for effective campaigns. First, segment your audience based on their interests, behaviors, or demographics so that you can send targeted messages that resonate with each group. Personalization is key in today’s marketing landscape, so make sure to use merge tags or dynamic content to address recipients by name or include relevant information.

Additionally, consider the timing of your messages. Sending too many emails or texts in a short period can be overwhelming for recipients and may lead them to unsubscribe or ignore future communications. Space out your messages strategically and test different sending frequencies to find what works best for your audience.

Now let’s transition into the subsequent section about ‘appointment scheduling and reputation management’ where we’ll explore how clickfunnels and go high level can help streamline these important aspects of running a business without any hassle.

Appointment Scheduling and Reputation Management

Now that you understand how clickfunnels and go high level can help with automated SMS and email campaigns, let’s delve into another important aspect of these platforms: appointment scheduling and reputation management.

These two features are crucial for any business looking to streamline their processes and maintain a strong online presence.

When it comes to appointment scheduling, both clickfunnels and go high level offer convenient solutions. With clickfunnels, you can easily integrate third-party tools like Calendly or Acuity Scheduling to allow your clients to book appointments directly through your funnels. This eliminates the need for back-and-forth communication and ensures a smooth booking process.

On the other hand, go high level takes it a step further by providing its own built-in appointment scheduling system. This means you don’t have to rely on external tools or pay additional fees for integration. Go high level offers customizable booking forms, automatic reminders, and even the ability to sync appointments with popular calendar applications like Google Calendar.

Moving on to online reputation management strategies, both platforms recognize the importance of maintaining a positive brand image. Clickfunnels allows you to collect customer reviews and testimonials directly within your funnels. By showcasing positive feedback from satisfied customers, you can build trust with potential clients.

Similarly, go high level offers reputation management features that enable you to monitor online reviews across various platforms such as Google My Business or Yelp. You’ll receive notifications whenever new reviews are posted so that you can promptly respond and address any concerns raised by customers.

By streamlining appointment booking processes and implementing effective online reputation management strategies, both clickfunnels and go high level empower businesses to provide exceptional customer experiences while building a strong online presence.

Now let’s move on to discussing the pricing plans for go high level. Go High Level offers three pricing plans: Starter, Pro, and Agency. The Starter plan is priced at $97 per month and includes basic features such as funnels, websites, and SMS marketing. The Pro plan is priced at $297 per month and offers advanced features like automation, email marketing, and call tracking. The Agency plan, which is the most comprehensive, is priced at $497 per month and includes all the features of the Pro plan along with additional benefits like white-labeling and unlimited client accounts.

These pricing plans allow businesses of all sizes to choose a plan that best suits their needs and budget, ensuring they can leverage the power of Go High Level to enhance their online reputation management strategies and improve customer experiences.

Pricing Plans for Go High Level

Surprisingly, you won’t believe how affordable Go High Level’s pricing plans are for all the amazing features it offers. When it comes to go high level pricing, they’ve designed their plans to cater to businesses of all sizes.

Their entry-level plan starts at just $97 per month, which is quite reasonable considering the extensive range of tools and functionalities it provides. As you move up the pricing tiers, you’ll find more advanced features like unlimited funnels, SMS marketing capabilities, email automation, and even access to their white-label option.

What makes Go High Level truly stand out is that they don’t nickel and dime you for every additional feature or user. With their pricing structure, you get access to all the core features right from the start. This means you can take advantage of features like appointment scheduling and reputation management without having to pay extra for them.

Additionally, Go High Level offers a 14-day free trial period so you can test out their platform before committing to a specific plan.

With such affordable pricing plans and an extensive list of features at your disposal, Go High Level proves to be a game-changer for your business. Not only can you streamline your appointment scheduling process and manage your online reputation effectively but also leverage other tools like email automation and SMS marketing.

By incorporating these powerful features into your business strategy, you’ll be able to boost efficiency, increase customer engagement, and ultimately drive more revenue.

Benefits of Go High Level for Your Business

One of the key advantages of incorporating Go High Level into your business strategy is its ability to streamline various processes and improve overall efficiency. With Go High Level integration, you can seamlessly connect different tools and platforms that are essential for running your business. This means you can consolidate your marketing, sales, and customer service efforts into one centralized platform, saving time and reducing the chances of errors or miscommunication.

In addition to streamlining processes, Go High Level offers a range of benefits that can help take your business to the next level. Firstly, it provides powerful automation capabilities that enable you to set up customized workflows and automated campaigns. This allows you to nurture leads, engage with customers at every stage of the buyer’s journey, and ultimately increase conversions. Furthermore, Go High Level offers comprehensive analytics and reporting features that provide valuable insights into the performance of your marketing campaigns and customer interactions.

To give you a better idea of how Go High Level can benefit your business, here is a table showcasing some key features:

FeatureDescription
CRM IntegrationSeamlessly integrate with popular CRM systems like Salesforce or HubSpot for efficient lead management
Email MarketingCreate personalized email campaigns to engage with prospects and customers
SMS MarketingReach out to customers through text message marketing for higher open rates
Landing Page BuilderBuild high-converting landing pages without any coding knowledge
Appointment SchedulingAllow clients or prospects to schedule appointments directly from your website

By leveraging these features within Go High Level, you can maximize productivity, enhance communication with customers, and drive more revenue for your business. Now let’s move on to comparing Clickfunnels’ features with those offered by Go High Level in order to determine which platform best suits your needs.

(Note: Transition sentence) (Note: Transition sentence) To make an informed decision on which platform best suits your needs, let’s compare Clickfunnels’ features with those offered by Go High Level.

Comparison of ClickFunnels and Go High Level Features

When comparing ClickFunnels and Go High Level, it’s important to consider their funnel building capabilities. Both platforms offer intuitive drag-and-drop editors and a wide range of templates to help you create effective sales funnels.

Additionally, Go High Level provides advanced marketing automation and CRM features that can streamline your customer management process.

Lastly, Go High Level stands out with its customer engagement and feedback tools, allowing you to gather valuable insights and improve your overall marketing strategy.

Funnel Building Capabilities

To build funnels effortlessly, you’ll love how ClickFunnels and Go High Level offer a wide range of user-friendly tools and templates. Both platforms provide comprehensive funnel building capabilities that allow you to create customized sales funnels tailored to your specific needs.

ClickFunnels offers a drag-and-drop editor that makes it easy to design and optimize your funnels. With its intuitive interface, you can quickly add elements such as opt-in forms, sales pages, upsells, and downsells. Additionally, ClickFunnels provides various funnel optimization strategies and conversion rate optimization techniques to help increase your sales.

You can split test different versions of your funnels to determine which one performs better and make data-driven decisions to improve conversions. Furthermore, ClickFunnels offers pre-built funnel templates for various industries and goals, saving you time and effort in creating high-converting funnels from scratch.

Transitioning into the subsequent section about ‘marketing automation and CRM features,’ both ClickFunnels and Go High Level excel in providing robust marketing automation solutions along with powerful customer relationship management (CRM) features.

Marketing Automation and CRM Features

Both platforms, ClickFunnels and Go High Level, offer powerful tools for automating your marketing efforts and managing your customer relationships. These features are essential for businesses looking to streamline their processes and maximize their lead generation potential.

With ClickFunnels, you can create high-converting funnels that capture leads and guide them through the buyer’s journey. The platform also allows for customer segmentation, enabling you to tailor your marketing messages to specific groups of customers based on their preferences and behaviors.

On the other hand, Go High Level provides a comprehensive marketing automation and CRM solution. Its robust set of features empowers businesses to automate repetitive tasks, such as sending personalized emails or scheduling follow-ups. Additionally, it offers advanced lead generation capabilities by integrating with various channels like Facebook Ads or Google Ads. This integration enables you to easily capture leads from different sources and nurture them through targeted campaigns.

As you transition into the subsequent section about customer engagement and feedback tools, both ClickFunnels and Go High Level go beyond just lead generation and customer segmentation. They offer a range of features designed to enhance customer engagement and gather valuable feedback to improve your marketing strategies.

Customer Engagement and Feedback Tools

Enhance your customer engagement and gather valuable feedback with the range of tools offered by both ClickFunnels and Go High Level. These platforms provide various features that can help you implement effective customer engagement strategies and measure customer feedback.

Here are four key tools they offer:

  • Email Marketing: Both ClickFunnels and Go High Level allow you to create and send targeted email campaigns to engage with your customers. You can use customizable templates, automated sequences, and advanced segmentation to deliver personalized messages that resonate with your audience.

  • Surveys and Forms: With built-in survey and form builders, you can easily collect feedback from your customers. Whether it’s a satisfaction survey or a lead capture form, these tools enable you to gather valuable insights that can inform your marketing decisions.

  • Social Media Integration: Engaging with customers on social media is crucial for building brand loyalty. Both platforms offer social media integration, allowing you to connect with your audience across different channels and drive conversation.

  • Live Chat Support: Providing real-time support through live chat can greatly enhance customer engagement. ClickFunnels and Go High Level offer live chat functionality, enabling you to address queries or concerns promptly, leading to increased customer satisfaction.

By utilizing these customer engagement tools offered by both ClickFunnels and Go High Level, you can implement effective strategies while measuring customer feedback. This allows you to continuously improve your marketing efforts based on real-time insights.

Now let’s move on to compare the pricing options of these two platforms without skipping a beat!

Comparison of ClickFunnels and Go High Level Pricing

When it comes to pricing, you’ll be surprised to know that ClickFunnels and Go High Level have a significant difference in their monthly subscription costs. ClickFunnels offers two pricing plans: the Startup plan for $97 per month and the Platinum plan for $297 per month. The Startup plan includes 20 funnels, 100 pages, and 20,000 visitors per month, while the Platinum plan provides unlimited funnels, pages, and visitors. On the other hand, Go High Level offers three pricing options: the Basic plan for $97 per month, the Pro plan for $297 per month, and the Agency plan for $497 per month. The Basic plan includes 1 user account, while both Pro and Agency plans offer unlimited users. In terms of features and functionality, both platforms have their strengths and weaknesses.

To provide a clearer comparison between ClickFunnels’ pricing and Go High Level’s pricing, here is a table outlining their main differences:

 ClickFunnels PricingGo High Level Pricing
Startup Plan$97/month$97/month
Platinum Plan$297/month$297/month
FeaturesLimitedMore extensive
UsersSingleUnlimited (Pro & Agency)

As seen from the table above, both ClickFunnels and Go High Level offer similar pricing for their entry-level plans at $97/month. However, when it comes to more advanced features such as unlimited funnels/pages/visitors or multiple user accounts with no additional charges (available in Go High Level’s higher-tier plans), Go High Level proves to be more cost-effective.

When comparing ClickFunnels’ pricing with that of Go High Level’s offerings, it is evident that there are notable differences in terms of both cost and features. While ClickFunnels may be suitable for those who require fewer funnels and pages, Go High Level provides a more extensive range of features and unlimited user accounts at a similar price point. Now let’s delve into the case studies and success stories with ClickFunnels and Go High Level to gain further insights into their effectiveness.

Case Studies and Success Stories with ClickFunnels and Go High Level

Explore the case studies and success stories with ClickFunnels and Go High Level to see how these platforms have helped businesses achieve impressive results.

Both ClickFunnels and Go High Level have a track record of empowering entrepreneurs and marketers to create effective sales funnels, optimize conversions, and boost revenue. By examining real-life examples of businesses that have leveraged these platforms, you can gain insights into the potential benefits they offer.

ClickFunnels boasts numerous case studies showcasing its ability to generate substantial profits for businesses across various industries. For instance, one case study highlights how a fitness company increased its monthly revenue by over $300,000 using ClickFunnels’ funnel-building capabilities. Another success story features an e-commerce store that experienced a 500% increase in sales after implementing ClickFunnels’ conversion-focused strategies. These examples illustrate the platform’s effectiveness in driving customer acquisition and maximizing revenue growth.

Similarly, Go High Level has its own set of compelling case studies that demonstrate its impact on business success. One such example involves a digital marketing agency that achieved a 300% increase in client retention by leveraging Go High Level’s automation tools and streamlined communication features. Another success story showcases how a coaching business scaled from six figures to seven figures within just six months using Go High Level’s comprehensive CRM functionalities. These case studies highlight the platform’s ability to streamline operations, enhance customer engagement, and drive sustainable growth.

By exploring these case studies and success stories with ClickFunnels and Go High Level, you can gain valuable insights into how these platforms can transform your business outcomes. Whether you’re looking to improve lead generation, boost conversions, or enhance overall efficiency, both ClickFunnels and Go High Level offer powerful solutions backed by real-world results.

Remember that every business is unique; therefore, it’s essential to consider your specific goals and requirements when evaluating which platform aligns best with your needs.

Frequently Asked Questions

Can ClickFunnels integrate with third-party email marketing platforms?

Yes, ClickFunnels offers integration with various third-party email marketing platforms. This allows you to seamlessly connect your ClickFunnels account with popular email service providers and enjoy the benefits of using their advanced features for effective email campaigns.

Does Go High Level offer a free trial period?

Yes, Go High Level offers a free trial period. During this trial, you can explore the platform’s key features such as its CRM, email marketing tools, and automation capabilities. Afterward, you can choose from their various pricing options based on your needs.

How does ClickFunnels handle customer support and assistance?

Clickfunnels offers customer support through email, live chat, and phone. Their team is known for their effectiveness in resolving issues and providing assistance. They prioritize helping customers with any technical or operational questions they may have.

Can Go High Level be used for e-commerce businesses?

Yes, Go High Level can be used for e-commerce businesses. It offers features like customizable landing pages, automated follow-ups, and integration with popular payment gateways. When comparing Clickfunnels and Go High Level for e-commerce, consider their respective strengths and limitations.

Are there any limitations on the number of funnels or campaigns that can be created with ClickFunnels or Go High Level?

When it comes to the number of funnels or campaigns you can create, both Clickfunnels and Go High Level have limitations. However, their pricing structures differ, so it’s important to compare them before making a decision.

Conclusion

In conclusion, both ClickFunnels and Go High Level offer powerful features and benefits for your business. ClickFunnels is known for its user-friendly interface and wide range of marketing tools such as funnel templates, email automation, and payment integration.

On the other hand, Go High Level stands out with its robust CRM capabilities, including lead tracking, appointment scheduling, and text message marketing.

When it comes to pricing, ClickFunnels offers different plans starting at $97 per month, while Go High Level has a fixed price of $297 per month. It’s important to consider your specific business needs and budget when choosing between the two platforms.

One interesting statistic worth noting is that businesses using ClickFunnels have reported an average increase in conversion rates by 10% or more. This highlights the effectiveness of ClickFunnels’ optimized sales funnels in driving conversions and generating revenue.

Overall, both ClickFunnels and Go High Level have their strengths and can greatly benefit your business depending on your specific requirements. It’s recommended to carefully evaluate their features, pricing plans, and success stories to make an informed decision that aligns with your goals.